International SEO Services

International SEO solutions designed to boost your website rankings in multiple countries for multiple languages and keywords.

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How is International SEO Different?

International sites are multilingual, meaning that they have content displayed in multiple languages so they can appeal to visitors who speak different languages, some international sites are also multi regional so they are targeting different countries, and in some sites to make it even trickier are both multilingual, and multi regional.

And as you can imagine having multiple versions of a site also helps you to multiply any issues that are going on. So it's important to have a solid foundation to get you started and really know how to properly structure, the website. On top of that, you have to be able to tell search engines, which pages, they should be displaying to which visitors. And if you have content that is displayed in multiple languages, you're likely going to want to rank that content in different languages as well. So that multiplies some of the work that needs to be done as well. Now when you have different languages you have different countries that you are targeting. You're also duplicating a lot of content so that's something to take into consideration as well. So as you can see there's a lot to consider with international sites when it comes to SEO and really being able to get the most out of an international site and rank it in the search engines that you'd like to using the keywords and multiple languages that you'd like to.

And while it can be a challenge to do this, you'll see success from knowing the options that you have for properly structuring your site, and what the best practices are for structuring and ranking pages in specific countries.

International SEO Checklist

I always find it helpful to have a checklist handy with the essential steps I need to go through. Below you will find an international SEO checklist you can use as a guide for your work.

Set-up tracking Select final countries & languages
Check existing traffic, traffic sources & pages from countries and languages Research countries
Verify current rankings Find native support
Select top countries to target Analyze international competition
Perform keyword research Decide on site structure
Identify low competition, relevant keywords Create site structure & content
Determine if it's worth your effort / investment Link between versions
Use country / language tags Promote content
Specify targeted country in Google Search Console Set-up tracking for each version
Track rankings, monitor progress and make improvements Continue promoting

Tracking Your International SEO Efforts

No SEO work whether local, national, or international should ever be done without tracking. It doesn't matter what analytics program you use, as there are several really good ones to choose from. And you can choose one that really matches your budget matches your goals for the website. But the important thing here is that you need to be able to see the keywords that your visitors are using, what pages they go to,  what languages they are looking at the site, with what countries they are coming from, and finally, you need to set up specific goals that you are tracking within your analytics. That way your analytics can tell you how well the site is converting, and then you can also segment your analytics further, which means that you will be able to see which traffic sources are converting the best based on languages, countries, etc. 

This really tells you what is working well for your website and what's not working well and can also help you to find what work needs to be done and what work really isn't making enough of a difference. So, in addition to analytics you also want to set up your profile in your Google Search Console account or of course, the search engine that you're targeting. But if you have different versions for different countries, different languages, make sure that you are setting up a unique profile for each one of those. Now, in your analytics You're also going to want to do the same thing, you need to track any subdomains or sub directories separately, so that you can see the activity for each one. So that way you'll be able to analyse each version independently and that helps the data not be skewed so they can make wrong decisions based on too much data for the whole entire study so it's very helpful to be able to see them individually.

Now, in addition to attracting Analytics tracking for the domain and tracking the version that you have on your site. You should also be tracking your rankings you want to know how are you ranking in different searches for different search engines that you have been targeting. So there are several different tools that you can use, and you just want to make sure that you are regularly checking on how you're improving the search engine rankings. 

It is best that you are continually monitoring where you are ranking in search engines and seeing where you can continue to put more effort so that you will rise even higher for some specific keywords that will really help you bring in new targeted traffic. You can use tools like Ahrefs, SEMrush, SerproBot, SEOPowerSuite with your international sites as it supports multiple countries and you can even get reports in different languages. But no matter what tool you decide to use whichever one you feel works best for you just make sure that you are tracking all website performance data.

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