Local SEO is a great way to get your business in front of people who are geographically close to you.Send a Message
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Local SEO is focused on ranking your website pages higher in your local area search engine results and local SEO services is the process of achieving the organic rankings.
Let's say you run a local business. By focusing on local SEO, we can help direct people searching for "your service keyword" + "city" your way. This is much more effective than traditional SEO, because people looking for services in your area are much more likely to call someone immediately rather than look further into their options.
Let's break down how we'll go about achieving higher rankings for your local business
In the context of Local SEO, this means making your website friendly to the various search engine crawlers that pass through and read its content. By optimizing the pages of your website, you're giving the crawler more reasons to consider your page as a good match when a user searches for something related to your company.
This is pretty self-explanatory. If the content of your page isn't readable or enjoyable, then there's really no point in even optimizing it. Remember, you want the crawler to think your content is valuable! This means you should also avoid using Flash or other unreadable content.
Just like the page's content, the very top "title" of your page should be friendly to the crawler. This is usually written as an eye-catching sentence that includes a few relevant keywords. The key is to create a title that makes your potential client eager to click on it and go through the page.
It's also important to include a few relevant keywords in your content. These are words or phrases that describe the topic of your page. A local business that provides services, relevant keywords might be "city" + "service name". Try to focus on one or two relevant keywords per page.
This refers to all of the activities you do outside of the actual page to help it get noticed. Generally, this means getting other important websites to link back to you. In general, the more high-quality websites that link back to your page, the higher you'll rank. There are two main ways of going about getting these backlinks:
This is when you personally contact other website owners and ask them to link to you. Local businesses need to ensure they get local backlinks build to their website and web pages to get the maximum benefit.
One of the best kinds of inbound links are what are known as "local citations." These are when other websites list your business as a local business or reference it in another local context. These include websites like Yelp, YellowPages, Axicom.
If you are a plumber or a lawyer it is important that you build backlinks from niche relevant websites. A lawyer website can chase for backlinks from law blogs, other lawyer sites and even law directories.
Google My Business is a free business tool that allows local business owners to manage their business information on Google search and Google maps.
When you sign up to Google My Business, you will be asked to enter your business information, it is extremely important that you enter all required info and upload all relevant images to your profile accurately.
Every GMB account has the feature to add posts, ensure that you publish posts at least once a week. Publishing posts will ensure that you keep your audience in sync with the latest business updates and also appear as an authority in your niche.
Your GMB account enables you to showcase your products and services within your GMB profile. You can use this feature to boost your sales and also market your products and services locally free of cost.
It's important to have citations for your business that are 100% correct. If there's any mistakes in them, or if there's something missing, it'll be harder for you to get your profile at the top of searches.
Build citations on major local and national citation websites, however always ensure that your business Name, Address, and Phone is consistent on all citations that you build.
Majority of local search data comes from local data aggregator websites. There are 4 major aggregator website namely Infogroup, Acxiom, Localeze, and Factual. Get your business listed on them.
Local city citations are as important as aggregator citations, the links from local citations are more valuable and help your organic rankings to grow. It is advised to build local and niche relevant citations.
Every business needs to build it's credibility. This is best done by listing your business on websites like Yelp, Facebook, BBB as these serve as sources of positive reviews.
Number of positive reviews helps you create a strong business reputation. Ask for reviews from happy customers and direct unhappy customer to a review management tool to ensure their reviews do not affect your reputation.
Replying back to and positive and negative feedback sends a professional message to your customers and helps build brand value. Respond to all reviews gracefully and be sure to thank them for taking the time to leave a review.
It is highly important to reply back to both positive and negative reviews in a timely manner. Do not delay or avoid responding as this sends a bad impression, that the business does not care. Try to reply within minutes or hours.
There are a number of benefits to ranking well on Google maps and Google search. The most prominent of which is that you'll be able to take advantage of the "free" traffic that comes from it.
Having a high ranking in Google search results builds trust with your prospects and leads. It shows that you're a real, viable business and not some fly-by-night company.
When you rank well in search engines, your brand begins to pop up before everyone's eyes on a daily basis. This increases the chances of your brand sticking in someone's head long enough for them to remember you later on.
Ranking in Google maps and local search results allows potential customers to find you business more easily which leads to more calls, walk-ins, online inquiries, and sales.
Long after you stop the local SEO services, you still would be able to reap the benefits of higher rankings, this would bring in free traffic and leads in a organic manner month after month.
Local SEO involves optimizing your website and your GMB profile to get the maximum benefits. Our prices are affordable and assures results.
Miami SEO Company is an experienced company with over 15 years of experience in the field of Internet Marketing. Our team has extensive knowledge on how to utilize various techniques to increase your business' visibility online.
Our goal at Miami SEO Company is to provide you with the best possible service, while keeping our costs as low as possible.
We offer our clients a high quality SEO service, and design solutions that have proven to be effective, time and time again. We don't use "black-hat" SEO techniques, and we don't buy cheap automated links from shady websites. Everything we do is manual & 100% natural.
We are a brand that you can trust.