Do You Need SEO?

SEO is one of the most important aspects of any online business regardless of the niche.

Why is SEO Important?

SEO is a set of best practices for making webpages discoverable in the search engine results.

Without SEO your website is unlikely to ever be found by your desired audience no matter how good your products or services may be.

Search engine optimization (SEO) is one of the most important aspects of any business, but especially when it comes to online businesses. A good SEO strategy will help you get higher rankings for your products and services in search engines.

The more traffic you have, the more likely people are going to click through on your product or service. And if they do, then you've got them! It's much easier to close the sale at that point, and all because of great SEO.

Cost Effective

SEO is also a very cost-effective way to advertise. If you've got a limited advertising budget, it would be best spent on SEO rather than, for example, Facebook ads or Google Adwords.

Reputation Growth

SEO will also help you gain a reputation. With search engines giving preference to high-ranking websites, proper SEO can also make people trust you more. If they see that other people have trusted your website by linking to it in their own content, they're more likely to trust you as well.

Fit for All

Businesses of all shapes and sizes can benefit greatly from SEO. It doesn't matter if you're a brick and mortar business or an e-commerce store, high-ranking websites get more clicks, which means more sales.

The SEO Process

Just like anything else in life, there's a certain process you need to go through in order to achieve a successful outcome. The process of SEO is no different. Here are the main steps:

Research

Before you can get started, you need to thoroughly research your competition as well as the keywords and phrases that your target market is using. You also need to look into what your potential customers are searching for, so you know what they want.

Design

Now that you know what your potential customers want and what keywords and phrases you want to rank for, you'll need to come up with a game plan on how to do it. You need a well-designed website that meets both your needs and those of your potential customers.

Implement

Once you've designed your website you need to go through the tedious process of implementing your SEO strategy. This is where all your research comes in handy, as you'll know what you need to do in order to gain those all-important rankings.

Monitor Your SEO Progress

In order to see whether or not your SEO attempts are working, you need to monitor your marketing efforts closely.

Monitor – Check your rankings regularly and see whether or not you're getting more traffic. If you are, then congratulations, you're on the right path to success. If not, then you might need to make some changes.
Monitoring your SEO attempts is a very important step in the process, and one that many people tend to overlook, with negative results.

Ensure that you monitor the performance of your SEO efforts on all platforms, browsers and create a dataset to know exactly what is working and what's bringing in those conversions. This helps in creating the next SEO phase roadmap and strategy.

How Much Does SEO Cost?

SEO doesn't have to be an expensive venture. If you're savvy enough, you shouldn't have to pay a dime and can do everything yourself. Of course, if you'd rather outsource the process, it's going to cost you.

The exact amount is going to vary greatly depending on who you hire and what you have them do. A simple keyword-optimization might only run you a few bucks, where as a complete package deal could set you back by thousands.

As is the case with most things in life, you get what you pay for. Choosing an affordable option might save you money upfront, but it may cost you more in the long run if you suffer from low quality services. Get the SEO cost for your business here.

Top Factors Explaining the Importance of SEO

1. First Page Counts

Research has shown that 60% of consumers usually only look at the first page of search results. That means if your website doesn't show up there, most people aren't going to see it.

2. Easy to be Found

If you want to be taken seriously by buyers, you need to make sure your website is easy to find. If they can't find you, they can't buy from you. Simple as that.

3. Higher Conversion

You want your website to be the first organic result, rather than having to pay for sponsored ads. This will ensure you get legitimate, reliable traffic that's actually interested in your product.

4. Grow Clients

SEO is vital in getting new customers. You want people to come back, right? Well, SEO helps with just that. It brings in new clients while also making sure the ones you already have keep coming back.

5. Build Authority

If you're still not convinced, SEO helps give your brand more authority. It makes people trust you and your business more. That's something every company wants right?

SEO has helped me grow my sales by 75% in a period of 10 months, I used to spend a lot on digital ads however SEO has reduced my ad spend by 60% and has provided steady and speedy flow of new clients.